Using specialist strategy to make a statement
Helping Intuit, the global leader in small business accounting software, to establish a presence at Accountex with a creative stand design and strong communication delivery.
Intuit UK was launching a three-year market place engagement programme. Its plan began with a series of events throughout the UK, including the most prominent accounting event in Europe, Accountex. This launch event required a partnership with experts with a proven reputation for successful events.
A full set of objectives came with establishing a presence for Intuit at the two-day Accountex event in the ExCeL London.
A big priority was creating the stand which would help Intuit make an impression and reflect its core values. The team was responsible for the full set-up and management of the stand. It also managed on-site exhibition organisation, working with the Accountex event organisers on behalf of Intuit.
By working closely with Intuit’s PR and other creative agencies, a cohesive pre-event engagement strategy was devised. This included web development and communications, aimed at encouraging potential customers to explore Intuit’s products.
Bring core values to life
Experienced event managers reflected one of Intuit’s core values, innovation, with a bespoke approach. With interaction in mind, a visually engaging stand was designed that included demonstration areas fully kitted out with interactive touchscreens for visitors to browse and try out Intuit’s products.
Using specialist technology, an event microsite was developed for current and potential Intuit customers to register for one-to-one meetings. A team of experts generated stand interest by proactively approaching visitors and pre-assessing their needs.
Over 100 successful appointments were made, delivering a robust ROI opportunity for Intuit. Integrating expert knowledge with specialist technology and core value messaging, helped Intuit make a powerful statement by breaking into the UK accountancy market.
“Capita Travel and Events’ passion and energy has been outstanding and they get us; they get what we want and they’ve delivered this project fantastically.”
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