Bringing the motor industry to life
Engaging with leading specialists in the commercial motor industry to provide a platform for a two-day event to showcase new products and services.
Road Transport Media was looking for an experienced partner to run a critical and influential two-day event on its behalf, for two consecutive years; Commercial Motor Live.
The aim of the event was to provide commercial motor sector businesses with an opportunity to showcase new products and services. The event had to include facilities for delegates that included members of the general public to; view product and service demonstrations, catch experts discussing the industry’s latest technology, and test-drive the latest trucks.
Bringing together leading industry experts
Road Transport Media needed an event management solution that could make the most challenging aspects of Commercial Motor Live simple and manageable. The scale and the importance of the event, enhanced by the involvement of numerous industry associations, required experienced event experts.
The event solution
The event space was designed to be split into the following:
- Concept 2 Area: For attendees to register and collect information packs, including bespoke event ‘passports’.
- Concept 1 Area: Main exhibition hall.
- The Steering Pad Area: Set up for largest exhibitors’ truck displays and food vans, encouraging attendees to engage directly with manufacturers.
3D visuals of the site were designed to help all attendees and exhibitors visualise and navigate the vast site layout.
Executing a successful event doubled the number of attendees year-on-year.
Attendee numbers grew from 700 in the first year to 1,560 in the second, with over 40 exhibitors signed up to each event.
“The team understood our vision of what we wanted to achieve. With their broad range of experience and good people, they helped us with all the details to make the event a success.”
Interested? Let’s have a chat about your company’s travel, meetings and events objectives - from the stuff that keeps you awake at night, to the everyday experiences of your employees! Call us on 0330 390 0340, or submit the details below, with an idea of the times that suit you for a call.